* care, empathy, human *

Who cares is a documentary podcast about nursing, directed by Julie Bianchin and produced by Reportage. This project immerses us into the reality of the nursing profession through interviews with women from Julie’s family and her loved ones.

In order to promote her documentary, Julie needed a visual identity that could be adapted to various listening platforms, social networks and press kits. 

The main visual plays on the title of the podcast through a crowd of anonymous passers-by. To illustrate each episode, I broke down a movement in several steps that trace the gesture of a nurse putting a reassuring hand on her patient’s: the gesture of care.